# Metaphor: Planting Trees

![](/files/-LuaPztThTF6DbAj8jQX)

This section aims to ‘examine a tree’ so we can better understand where to plant it, what other species it might attract and how to ensure it survives.

This idea draws on strategic design practice of creating a portfolio of concepts to bring to life and start testing the feasibility, viability and desirability for each, to increase the likelihood of successful targeted systems change.

Much like focusing on where to plant a tree without first considering the ecology of a system (relationship of organisms to one another and to their physical surroundings), without paying attention to the system it will be introduced into will likely mean a concept will not survive, or worse yet - will have negative consequences in the sector.


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